Choosing your travel destination is an important point for your vacation. In this article, you’ll find a selection of 5 traveling trends that are worth tapping into as a travel business.
– Low-carbon adventure travel:
Now that more travelers opt for cooler summer destinations, there is a growing increase in low-carbon adventure travel. These destinations are perfect for spending more time outdoors and enjoying nature. The global adventure tourism market size is projected to reach $2 trillion by 2032 and is expected to continue to grow steadily!
– Calmcation:
According to a study by Campspot, 70% of travelers are craving a sense of calm and relaxation on their trips in 2024. Travelers are feeling stressed in the post-pandemic phase, and with the unpredictable global economic landscape, people are looking for a way to truly unwind. Calmcations have emerged as the ideal solution, offering a break away from the complexities and uncertainties of daily life.
– Long-distance train travel:
Rail travel is predicted to be one of the fastest-growing travel categories worldwide in 2024. With a new wave of rail lines, itineraries, and new train travel booking platforms, there is a growing demand for long-distance and luxury train travel. According to Euromonitor’s travel survey, one-third (33%) of travelers prefer alternatives to air travel such as rail for their trips.
– Culinary tourism:
For many people, food is one of the main reasons for traveling somewhere. Travelers are eager to explore a destination through its restaurants, farms, traditional ingredients, and local dishes. Trends observed for next year include traveling with chefs, unpretentious wine-tasting, and dining with locals. Travelers not only want to eat locally during their trip, but they also want to cook and eat with locals.
– Passion-focused niche travel:
In 2024, passion-focused niche travel is booming. We’ve already seen that travelers are choosing experiences over specific destinations, and this year they’re more passion-led than ever. Passion-focused travel is all about customization and personalization based on your ideal customers. The better you know your customer, the more insights you have into their passions and travel wishes.
Keywords: Summer, vacation, travel, culinary, calmcation.