Choosing your travel destination is an important point for your vacation. In this article, you’ll find a selection of 5 traveling trends that are worth tapping into as a travel business.
– Low-carbon adventure travel:
Now that more travelers opt for cooler summer destinations, there is a growing increase in low-carbon adventure travel. These destinations are perfect for spending more time outdoors and enjoying nature. The global adventure tourism market size is projected to reach $2 trillion by 2032 and is expected to continue to grow steadily!
– Calmcation:
According to a study by Campspot, 70% of travelers are craving a sense of calm and relaxation on their trips in 2024. Travelers are feeling stressed in the post-pandemic phase, and with the unpredictable global economic landscape, people are looking for a way to truly unwind. Calmcations have emerged as the ideal solution, offering a break away from the complexities and uncertainties of daily life.
– Long-distance train travel:
Rail travel is predicted to be one of the fastest-growing travel categories worldwide in 2024. With a new wave of rail lines, itineraries, and new train travel booking platforms, there is a growing demand for long-distance and luxury train travel. According to Euromonitor’s travel survey, one-third (33%) of travelers prefer alternatives to air travel such as rail for their trips.
– Culinary tourism:
For many people, food is one of the main reasons for traveling somewhere. Travelers are eager to explore a destination through its restaurants, farms, traditional ingredients, and local dishes. Trends observed for next year include traveling with chefs, unpretentious wine-tasting, and dining with locals. Travelers not only want to eat locally during their trip, but they also want to cook and eat with locals.
– Passion-focused niche travel:
In 2024, passion-focused niche travel is booming. We’ve already seen that travelers are choosing experiences over specific destinations, and this year they’re more passion-led than ever. Passion-focused travel is all about customization and personalization based on your ideal customers. The better you know your customer, the more insights you have into their passions and travel wishes.